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Under the patronage of St. Tammany
Mark C. N. Sullivan is an editor at a Massachusetts university. He is married and the father of three children. Email
Monday, August 26, 2002 Sam Adams CEO was in studio for broadcast of St. Pat's stunt:
From The Smoking Gun:We don't usually agree with the Catholic League, but moronic shock jocks Opie and Anthony got just what they deserved for broadcasting last week's stunt involving the Virginia couple arrested for having sex in St. Patrick's Cathedral.
Contest winners were to be awarded a trip to Boston for a music festival sponsored by Samuel Adams. In fact, Jim Koch, the publicly-held brewery's chairman/spokesman, was actually present--and apparently enjoying himself--in the Opie and Anthony studio as the sex contest occurred and official "spotters"… called in with updates from the field. Koch, referred to as the event's "Grand Marshal," described the participating couples as "awesome, all of 'em, better teams. The quality gets better every year." Since Opie and Anthony dubbed Koch a "celebrity," a sex act occurring before the corporate boss was worth 30 points. Five couples attempted to perform in front of Koch in WNEW's studio, though only two succeeded in earning points.
A tape of the offending broadcast is available at The Smoking Gun.